The literary industry


  • Making a living with writing is hard
    • Low return on sales
    • Promotion is centralized and expensive
      • To earn money, writers need a brand/audience
      • To build a brand/audience they need to promote their work
    • Written pieces are pirated despite immense efforts

Current landscape

Currently, the literary industry offers two avenues for publishing written material: via traditional publishing houses; or online self-publishing platforms (e.g. Amazon Kindle).
In this landscape, the majority of authors without a brand and/or audience struggle to make a living from their writing.
On one hand, traditional publishing houses can help authors build a brand. But for unknown authors, traditional publishing has incredibly high barriers to entry. And for the few authors that make it, publishing houses take the majority of net profits from each piece sold, leaving the author with an unfair piece of the pie.
On the other hand, authors who choose to self-publish must pay large amounts of money to gatekeepers to promote their work. And even after building a solid brand and base of readers, self-publishing platforms take a large percentage of the revenue earned by authors (up to 90%).
Authors need an alternative. One that recognizes the cultural value of their work, fairly distributes profits from their writings, and allows them to build a brand and find an audience with ease. That alternative is Soltype.